In discussing things like individual freedom and sustainability, sometimes there seems to be a disconnect in people’s minds, as if using the word “sustainable” is a sort of code word for “socialism.” Frankly, that confuses me.
In fact, why can’t a business be both sustainable–eco-friendly even–and still be a capitalist enterprise? Is Individualist Sustainability Entrepreneur necessarily an oxymoron?
Because this has been at the forefront of my mind, I was thrilled to come across an article about a Maine company called Darn Good Yarn. The owner, Nicole Snowe, had an idea to create a micro-business out of her home, a company that uses recycled waste silk from India and Nepal to create one-of-a-kind yarns. Darn Good Yarn was born. And it is thriving.
According to the company website, the workers Darn Good Yarn employs receive a wage that “not only allows them to survive, but to thrive.” At the same time, the company is growing. This is not a charitable enterprise but a micro-business with a profit-earning motive. I say BRAVO!
Ms. Snowe exemplifies for me that ideal Individualist Sustainability Entrepreneur I imagined–someone with ethical business practices, entrepreneurial spirit and drive for success, and awareness of sustainability issues I believe will weigh more and more heavily in our hearts and in our marketplace. Darn Good Yarn is a darn good example of how things can be done.
Read the Bangor Daily News Disruptive Growth Blog article “Through the Eyes of the Entrepreneur: Nicole Snowe, CEO of Darn Good Yarn” here. http://disruptivegrowth.bangordailynews.com/2013/09/08/through-the-eyes-of-the-entrepreneur-nicole-snow-ceo-of-darn-good-yarn/