In a time when many people are facing economic uncertainty and others are becoming more concerned about our impact on the environment, community-minded entrepreneurs are looking for ways to make a living and make a difference. For Janice Bergeron, owner of New Beginnings Resale Boutique in Limington, starting her own business also became a time of incredible personal growth.
Bergeron opened the shop in the Limington Meadows building on Route 25 in October of 2011 following a painful divorce. “The locals call the building the chicken barn,” she said, opening the door to the space where neat rows of clothing hang in well-organized sections. “People come in and say they are surprised at how clean it is. Local people say they depend on New Beginnings, that they buy all their clothes here.”
Bergeron, who grew up in Whitman, Massachusetts and moved to Maine a year after her marriage, was an at-home mom of seven for 27 years. Over the years, she often lamented the bags of clothing she discarded as the kids outgrew items, thinking how she would love to open a shop. After her divorce, she needed income to support herself, and the old dream of a consignment store became a reality.
“With the divorce, I was shaken. I didn’t have any skills. I wasn’t sure how I was going to survive.” At the time, Janice’s sister, Kathy Bergeron, was managing the Limington Meadows building–a space belonging to the late Charles and Cynthia Libby who were well-known antique dealers before their passing in 2006 and 2011 respectively. Kathy asked Janice, “If you could do anything, what would it be?” When Janice said she always wanted to run a consignment shop, Kathy suggested she take her tax return that year and open up the store. That was the beginning of New Beginnings, and the beginning of a new life for Janice.
“It’s given me confidence. It’s given my daughter confidence,” she said.
Janice stocked the shop from various sources. “A consignment shop went out of business, so I bought racks and inventory. I’d go yard-saling. I got two car-loads from a person who was simply looking to get rid of a bunch of clothes.”
As fate would have it, space at Limington Meadows became available at just the right time. “It was a huge leap of faith,” Janice said, and having sister Kathy next door has been helpful. “She’s been the key in teaching me the ropes.” The Limington Meadows shops include antiques, a bakery, a housewares shop, and a jewelry business as well as the consignment shop.
The biggest surprise for Janice has been the response of her customers. “I’ve been in consignment shops before and it’s not personal, like they expect people to just come and go.” But at New Beginnings, customers come in regularly, and there is a connection Janice didn’t expect. “I wasn’t expecting the positive reception from the local people. People are very excited by the option here.”
The boutique stocks children’s and women’s clothing, accessories, wedding and formal gowns, plus sizes, shoes, and jewelry. Janice’s daughter, Shania, works in the shop, as well. “She recently sold her first wedding gown,” Bergeron said proudly, acknowledging that the venture has given her teen confidence, too.
New Beginnings Resale Boutique is open Friday and Saturday from 9-4 and Sundays 1-4.